By the dawn of the 21st century, hip-hop sales had reached an all-time high, but one thing has remained the same. The doors were still locked, and the music industry held the keys. Young artists began to self-market on the Internet, ultimately helping to collapse the music industry as we knew it. It’s Yours explores how it became possible to become a rap star through a Twitter account, YouTube site or Myspace page. It tells this story through the unique perspectives of numerous artists, producers, record industry insiders, and music and cultural critics.

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Release Date: Feb 13, 2020
Genres: ,
Production Company: LA STEREO TV
Production Countries: France, United States of America
Casts: Wiz Khalifa, Lil B, Too $hort, Fab 5 Freddy, Chuck D, Action Bronson, Travis "Taco" Bennett, B-Real, Curren$y, Gangsta Boo, Freddie Gibbs
Status: Released
Budget: $0
Revenue: 0
It's Yours: A Film on Hip-Hop and the Internet
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